Certification in Twitter Advertising:

Key features

  • Created by Twitter
  • Includes best practices and case studies
  • Covers targeting strategy, creating effective ads, and success stories

Exam & certification

What do I need to do to unlock my Digital Evolution Orbit certificate?

  • Complete 85% of the course.

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Course Details

Course description

The Twitter advertising course is created by Twitter and Digital Evolution Orbit to help businesses grow their customer base and effectively engage with their online community using Twitter Ads. Using Twitter Ads strategically can have significant benefits for businesses—growing their customer base, amplifying their marketing reach, and building their brand in a way that truly impacts the bottom line.

From content strategy to best practices and analytics, Edric Subur from Twitter’s Small to Medium Businesses Marketing team will demonstrate the power of Twitter Ads.


The Twitter advertising course from Twitter will train you to become an expert in Twitter advertising. After completing the course, participants will have an in-depth understanding of:

  • Why businesses should advertise on Twitter

  • Opportunities on Twitter and what makes Twitter unique

  • How to reach the right audience—targeting strategy with Twitter’s live signals

  • How to make the best of Twitter Ads—three actionable steps to set up your campaign for success

  • What to tweet–content strategy to create compelling Tweet copy

  • Success stories—how other businesses find success on Twitter

  • Measuring your results to gauge what works best

This Twitter advertising course is recommended for professionals who want to specialize in social media. It’s also suggested to those who want to expand their repertoire to include Twitter Advertising and help their organization draw a higher audience. This course is best suited for:

  • Social Media Marketing Managers

  • Digital Marketing Advertising Managers

  • Social Media Consultants

  • Public Relations Professionals/ Brand Managers

  • Bloggers / Social Media Copywriters

  • Organizations wanting to drive more traffic to their websites

  • Anyone looking to   about social media marketing

  • Professionals who want to add Twitter advertising to their marketing mix

Course Preview

  • 1.1 Introduction
  • 1.2 How is Twitter Unique
  • 1.3 Difference Between Twitter and Facebook
  • 1.4 Why Use Twitter
  • 1.5 Twitter for Business
  • 1.6 Introduction to Twitter Ads
  • 1.7 Objective of Twitter Ads
  • 1.8 Twitter Ads Bidding
  • 1.9 Targetting Audience
  • 1.10 Targetting Example - Dating Aps
  • 1.11 Tailored Targetting
  • 2.1 Introduction
  • 2.2 Step 1 - Twitter Followers Campaign
  • 2.3 Step 2 - Driving Conversions
  • 2.4 Twitter Audience Platform
  • 2.5 Example - Driving Conversion through Follower Campaign
  • 2.6 Step 3 - Promoted Trends
  • 2.7 Promoted Trends Pricing
  • 3.1 Setting Up a Campaign
  • 3.2 Select Audience
  • 3.3 Campaign Targetting
  • 3.4 Setting a Budget
  • 3.5 Creatives Selection
  • 4.1 Understanding Twitter Analytics Dashboard
  • 4.2 Setting up the Conversion Tag
  • 4.3 Building a Tailored Audience List
  • 5.1 Case Study 1 - Fred Hollows Foundation
  • 5.2 Case Study 2 - MAGICSEWA
  • 5.3 Tips and Tricks of creating an Effective Tweet
  • 5.4 Best Practices and Testing Plans to Increase Performance
  • 5.5 Summary
  • 5.6 Conclusion