Complete Google AdWords Professional Certification Training:

Key features

  • 13+ hours of high-quality e-learning content
  • Master search, display, video and mobile advertising
  • 6 simulation exams included
  • Exam ready for 5 Google AdWords Certifications

Exam & certification

How do you become Google AdWords Certified Professional?

Complete Google AdWords Professional Training prepares you for the Google AdWords Certified Professional Exams. After the completion of the course you need to “Signup  for Google Partners” and qualify 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. There is no registration cost for Google AdWords Certification Exams.



Pattern and duration of the exam:































Exam Description
AdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

The exam has 100 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Search Advertising The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns.

The exam has 98 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.

The exam has 100 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Mobile Advertising The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

The exam has 74 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.

The exam has 74 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.

The exam has 63 question, with a duration of 90 minutes. You need to score minimum of 80% to pass.

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Course Details

Course description

Complete Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.

This training covers all aspects of Google AdWords/ Google advertising network. After this course you will be able to



  1. Have an in-depth understanding of different channels of Google advertising network such as Search, Display, Mobile & Video.

  2. Master the Google AdWords interface, to open and manage AdWords account.

  3. Formulate, plan and execute different types campaigns using Google Advertising network

  4. Have in-depth understanding about different types of biddings methods and biding strategies

  5. Master different ways to target user via different channels to market & re-market your product

  6. Prepare for top Google Adwords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification , Mobile certification

Google AdWords is the most powerful online advertising network, having multiple channel like Search, Display, Video, Mobile etc. Doing this course is a gateway to being an expert Digital marketer. Hence this course is most suited for



  1. Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry

  2. Digital Marketer, to master Google AdWords

  3. Traditional Marketer, to master online marketing techniques

  4. Entrepreneurs/Business owner, for using Google advertising network to promote their business.

Course Preview

  • 1.1 Lesson 1 - Introduction to AdWords
  • 1.2 Topic 1 - What is AdWords
  • 1.3 Topic 2 - How AdWords Works
  • 1.4 Topic 3 - Googles Networks
  • 1.5 Topic 4 - Targeting Options
  • 1.6 Key Takeaways
  • 2.1 Lesson 02 - AdWords Account Structure
  • 2.2 Topic 1 - Overview Of Account Structure
  • 2.3 Topic 2 - Campaign Type Uses
  • 2.4 Topic 3 - Campaign Organization
  • 2.5 Topic 4 - Ad Group Organization
  • 2.6 Key Takeaways
  • 3.1 Lesson 03 - Keywords and Match Types
  • 3.2 Topic 1 - Overview of Match Types
  • 3.3 Topic 2 - The Match Types
  • 3.4 Topic 3 - Negative Keywords
  • 3.5 Topic 4 - Search Terms Report
  • 3.6 Key Takeaways
  • 4.1 Lesson 04 - Creating Text and Search Ads
  • 4.2 Topic 1 - Text Ads
  • 4.3 Topic 2 - Other Search Ads
  • 4.4 Key Takeaways
  • 5.1 Lesson 05 - Ad Extensions
  • 5.2 Ad Extensions
  • 5.3 Key Takeaways
  • 6.1 Lesson 06 - Display Ads
  • 6.2 Display Ad Formats
  • 6.3 Key Takeaways
  • 7.1 Lesson 07 - Display Targeting
  • 7.2 Topic 1 - Contextual Targeting
  • 7.3 Topic 2 - Audience Targeting
  • 7.4 Topic 3 - Placement Targeting
  • 7.5 Key Takeaways
  • 8.1 Lesson 8 - Campaign Types and Settings
  • 8.2 Topic 1 - Location Targeting
  • 8.3 Topic 2 - Language Targeting
  • 8.4 Topic 3 - Daily Budgets and Bidding
  • 8.5 Topic 4 - Ad Scheduling
  • 8.6 Topic 5 - Other Targeting
  • 8.7 Topic 6 - Campaign Types
  • 8.8 Key Takeaways
  • 9.1 Lesson 9 - Advertising Metrics
  • 9.2 Topic 1 - AdWords Metrics and Jargon
  • 9.3 Topic 2 - Sale Metrics
  • 9.4 Topic 3 - Measurement Based on Goals
  • 9.5 Key Takeaways
  • 10.1 Lesson 10 - Bid Methods and Bid Modifiers
  • 10.2 Topic 1 - Bid Methods
  • 10.3 Topic 2 - Bid Modifiers
  • 10.4 Topic 3 - Where to Set Bids
  • 10.5 Key Takeaways
  • 11.1 Lesson 11 - Quality Score
  • 11.2 Topic 1 - What is Quality Score
  • 11.3 Topic 2 - Ad Rank
  • 11.4 Topic 3 - Improving Quality Score
  • 11.5 Key Takeaways
  • 12.1 Lesson 12 - AdWords Reports
  • 12.2 Topic 1 - The AdWords Interface
  • 12.3 Topic 2 - Reporting Segments
  • 12.4 Topic 3 - Dimensions Tab
  • 12.5 Topic 4 - Other Useful Reports
  • 12.6 Key Takeaways
  • 13.1 Lesson 13 - AdWords Tools
  • 13.2 Topic 1 - Tracking Conversions
  • 13.3 Topic 2 - Campaign Planning Tools
  • 13.4 Topic 3 - Management Tools
  • 13.5 Topic 4 - Other Tools
  • 13.6 Key Takeaways
  • 14.1 Lesson 14 - Optimizing Your Account
  • 14.2 Topic 1 - Improving ROI
  • 14.3 Topic 2 - Branding Goals
  • 14.4 Key Takeaways
  • 1.1 Lesson 01 - Introduction to Search
  • 1.2 The Search Process
  • 1.3 Key Takeaways
  • 2.1 Lesson 02 - Keywords and Match Types
  • 2.2 Topic 1 - Overview of Match Types
  • 2.3 Topic 2 - The Match Types
  • 2.4 Topic 3 - Negative Keywords
  • 2.5 Topic 4 - Search Terms Report
  • 2.6 Key Takeaways
  • 3.1 Lesson 03 - Creating Search Ads
  • 3.2 Topic 1 - Text Ads
  • 3.3 Topic 2 - Other Search Ads
  • 3.4 Key Takeaways
  • 4.1 Lesson 04 - Ad Extensions
  • 4.2 Ad Extensions
  • 4.3 Key Takeaways
  • 5.1 Lesson 05 - Account Structure
  • 5.2 Topic 1 - Overview of Account Structure
  • 5.3 Topic 2 - Search Campaign Types
  • 5.4 Topic 3 - Search Campaign Organization
  • 5.5 Topic 4 - Ad Group Organization
  • 5.6 Key Takeaways
  • 6.1 Lesson 06 - Campaign Settings
  • 6.2 Topic 1 - Location Targeting
  • 6.3 Topic 2 - Language Targeting
  • 6.4 Topic 3 - Daily Budgets and Bidding
  • 6.5 Topic 4 - Ad Rotation
  • 6.6 Key Takeaways
  • 7.1 Lesson 07 - Advertising Metrics
  • 7.2 Topic 1 - AdWords Metrics and Jargon
  • 7.3 Topic 2 - Sale Metrics
  • 7.4 Key Takeaways
  • 8.1 Lesson 08 - Bid Methods and Bid Modifiers
  • 8.2 Topic 1 - Bid Methods
  • 8.3 Topic 2 - Bid Modifiers
  • 8.4 Topic 3 - Set Bids
  • 8.5 Key Takeaways
  • 9.1 Lesson 09 - Quality Score
  • 9.2 Topic 1 - Quality Score
  • 9.3 Topic 2 - Ad Rank
  • 9.4 Topic 3 - Improving Quality Score
  • 9.5 Key Takeaways
  • 10.1 Lesson 10 - AdWords Reports
  • 10.2 Topic 1 - The AdWords Interface
  • 10.3 Topic 2 - Reporting Segments
  • 10.4 Topic 3 - Useful Reports
  • 10.5 Key Takeaways
  • 11.1 Lesson 11 - AdWords Tools
  • 11.2 Topic 1 - Tracking Conversions
  • 11.3 Topic 2 - Scaling Your Account
  • 11.4 Topic 3 - Other Tools
  • 11.5 Key Takeaways
  • 12.1 Lesson 12 - Optimizing Your Account
  • 12.2 Topic 1 - Goal Setting
  • 12.3 Topic 2 - Managing Ad Groups
  • 12.4 Topic 3 - Managing Bids and Budget
  • 12.5 Topic 4 - Ongoing Monitoring
  • 12.6 Key Takeaways
  • 1.1 Lesson 01 - Introduction to Display
  • 1.2 What is Display Advertising
  • 1.3 Key Takeaways
  • 2.1 Lesson 02 - Account Structure
  • 2.2 Topic 1 - Overview of Account Structure
  • 2.3 Topic 2 - Campaign Type Uses
  • 2.4 Key Takeaways
  • 3.1 Lesson 03 - Campaign Settings
  • 3.2 Topic 1 - Location and Language Targeting
  • 3.3 Topic 2 - Daily Budgets and Bidding
  • 3.4 Topic 3 - Ad Scheduling
  • 3.5 Topic 4 - Ad Display Options
  • 3.6 Key Takeaways
  • 4.1 Lesson 04 - Introducing Display Targeting
  • 4.2 Topic 1 - Contextual Targeting
  • 4.3 Topic 2 - Audience Targeting
  • 4.4 Topic 3 - Placement Targeting
  • 4.5 Key Takeaways
  • 5.1 Lesson 05 - Advanced Display Targeting
  • 5.2 Topic 1 - Flexible Targeting
  • 5.3 Topic 2 - Exclusions
  • 5.4 Topic 3 - Ad Group Organization
  • 5.5 Key Takeaways
  • 6.1 Lesson 06 - Display Text Ads
  • 6.2 Topic 1 - Text Ads
  • 6.3 Topic 2 - Ad Extensions
  • 6.4 Key Takeaways
  • 7.1 Lesson 07 - Rich Media Ads
  • 7.2 Topic 1 - Rich Media Ads
  • 7.3 Topic 2 - Ad Gallery
  • 7.4 Key Takeaways
  • 8.1 Lesson 08 - YouTube and Video Ads
  • 8.2 Topic 1 - YouTube Pages
  • 8.3 Topic 2 - Video Ads
  • 8.4 Topic 3 - Video Targeting Research
  • 8.5 Key Takeaways
  • 9.1 Lesson 09 - Bidding and Ad Rank
  • 9.2 Topic 1 - Bid Methods
  • 9.3 Topic 2 - Bid Modifiers
  • 9.4 Topic 3 - Ad Rank
  • 9.5 Key Takeaways
  • 10.1 Lesson 10 - Display Reports
  • 10.2 Topic 1 - The AdWords Interface
  • 10.3 Topic 2 - Useful Reports
  • 10.4 Key Takeaways
  • 11.1 Lesson 11 - Display Tools
  • 11.2 Topic 1 - Tracking Conversions
  • 11.3 Topic 2 - Scaling Your Account
  • 11.4 Topic 3 - Ad Research and Creation
  • 11.5 Key Takeaways
  • 12.1 Lesson 12 Optimizing Your Account
  • 12.2 Topic 1 - Goal Setting
  • 12.3 Topic 2 - Overall Goals
  • 12.4 Topic 3 - Managing Bids and Budge
  • 12.5 Key Takeaways
  • 1.1 Introduction to Mobile Advertising
  • 1.2 Topic 1 - The Mobile Advertising Exam
  • 1.3 Topic 2 - Mobile Advertising Overview
  • 1.4 Key Takeaways
  • 2.1 Introduction
  • 2.2 Mobile Ads for Business
  • 2.3 Key Takeaways
  • 3.1 Introduction
  • 3.2 Topic1 Advantages of Google Advertising
  • 3.3 Topic2 Mobile Site and App
  • 3.4 Key Takeaways
  • 4.1 Targeting and Bid Strategies
  • 4.2 Topic 1 - Mobile Bid and Targeting Options
  • 4.3 Key Takeaways
  • 5.1 Lesson 5 - Google Networks and Ad Formats
  • 5.2 Topic 1 - Google Ad Networks
  • 5.3 Topic 2 - Type of Ad Formats
  • 5.4 Key Takeaways
  • 6.1 Types of Mobile Ads
  • 6.2 Topic 1 - Mobile Ads Across Networks
  • 6.3 Topic 2 - Deep Links
  • 6.4 Key Takeaways
  • 7.1 Lesson 7 - Measurement
  • 7.2 Conversion Tracking for Measurement
  • 7.3 Key Takeaways
  • 8.1 Lesson 8 - Measurement Continued
  • 8.2 Call Conversion Tracking for Measurement
  • 8.3 Key Takeaways
  • 1.1 Lesson 01 - YouTube Advertising Basics
  • 1.2 Topic 1 - AdWords and TrueView Ads
  • 1.3 Topic 2 - YouTube and Google
  • 1.4 Key Takeaways
  • 2.1 Lesson 02 - Video Campaign Overview
  • 2.2 Topic 1 - Creation of Campaign
  • 2.3 Topic 2 - TrueView Ads
  • 2.4 Topic 3 - Targeting Groups and Bulk Management
  • 2.5 Key Takeaways
  • 3.1 Lesson 03 - Video Ad Formats
  • 3.2 Topic 1 - Overview of TrueView Ads
  • 3.3 Topic 2 - Targeting Ads and Exclusions
  • 3.4 Key Takeaways
  • 4.1 Lesson 04 - Video Remarketing
  • 4.2 Topic 1 - Video Remarketing Process and Best Practices
  • 4.3 Topic 2 - Getting Your Ad Approved
  • 4.4 Key Takeaways
  • 5.1 Lesson 5 - Reservation Video Ads
  • 5.2 Reservation Media and Campaign Overview
  • 5.3 Key Takeaways
  • 6.1 Lesson 06 - Improving and Optimizing Video Ad Campaigns
  • 6.2 Video Ads Optimization Overview
  • 6.3 Key Takeaways
  • 7.1 Lesson 07 - Tracking and Measurement Part 1
  • 7.2 Strategies for YouTube Video Content
  • 7.3 Key Takeaways
  • 8.1 Lesson 08 - Tracking and Measurement Part 2
  • 8.2 Creating Video Ads
  • 8.3 Key Takeaways