Advanced Search Engine Optimization (SEO) Certification Training:
Key features
Exam & certification
How do I become certified in Advanced SEO?
- Complete 85% of the course.
- Complete 3 projects and 1 simulation test with a minimum score of 60%.
What are the prerequisites for the certification?
Although not required, ideally, participants will first complete our Search Engine Optimization (SEO) Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.
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Course Details
Course description
Digital Evolution Orbit’s advanced SEO course has been designed to help you organically increase the visibility of your business. Not only do you learn the concepts of SEO (Search Engine Optimization) but you also get the best-in class hands-on practice on all the industry-related SEO tools and applications. With Simpliearn’s online SEO training, you will learn all the necessary skills to maintain your website/webpage’s listing at the top of the search engine’s list.
Our online SEO course will be a 360-degree learning module where you will get in-depth knowledge of SEO concepts such as keyword management and research, on-page and off-page optimization, website management, link building, URL management, planning and marketing a website, and a full round of coverage of analytics.
This SEO training course empowers you to manage the programming, content, and visibility of your website.
This course will not only help you to understand your customer’s needs but it will also help your website/webpage to stand out from that of your competitors. Our objective is to not only make you well versed in the SEO strategies and concepts but to give you the expertise to become an SEO specialist where you can influence the growth and strategic decision-making for your brand.
- Learn Basic to Advanced skills for Search Engine Optimization
- Attract organic traffic to the website, boosting visibility and new customers
- Understand how Search Engines Work
- Learn multiple research methods for effective data collection
- Apply research concepts to market your website successfully
- Employ Best Practices and techniques to promote search engine rankings of your website
- Learn how to manage your website and troubleshoot problems
- SEO best practices, and tips and tricks on link building
- Effectively measure the success of your website and increase your skillset with Analytics
Search Engine Optimization training is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals:
- Marketing Managers
- Digital Marketing Executives
- Content Writers
- Marketing and Sales Professionals
- Management, Engineering, Business, and Communication Graduates
- Entrepreneurs and Business Owners
Course Preview
- 1 What You'll Learn in this Course
- 2 The Business Impact of SEO
- 3 SEO Terms & Definitions
- 4 SEO Business Concepts
- 5 Quiz
- 1 The Search Engine Landscape
- 2 Analyzing Search Results
- 3 The Search Engine Index
- 4 Quiz
- 1 Keywords: the Foundation
- 2 Keyword Research: Keyword Tool Overview
- 3 Build a Keyword List
- 4 Analyze Your Keywords: Long tail and Short tail
- 5 Analyze Your Keywords: Explore Opportunities
- 6 Analyze Your Keywords: Plan for Trends & Cycles
- 7 Analyze Your keywords: Group & Manage
- 8 Quiz
- Keyword Research
- 1 Key On-Page Elements
- 2 Optimize Content Hierarchy
- 3 Optimize Content
- 4 Optimize Content with HTML5
- 5 Optimize for Mobile
- 6 Quiz
- Information Architecture
- 1 Domain Signals for SEO
- 2 Manage Website URLs
- 3 Identify and Remove Duplicate Content
- 4 Additional Optimization & Management
- 5 Webmaster Tools
- 6 Moving to a New Domain or Redesign
- 7 Google's History Of Major Algorithm Updates
- 8 Quiz
- 1 The Importance of Links Part1
- 2 The Importance of Links Part 2
- 3 Evaluating Backlinks
- 4 Seven Methods of Link Building
- 5 Build Links through Social Networks and Social Media Sites
- 6 Advanced Concepts and Best Practices for Linking
- 7 Quiz
- 1 Choose a Domain Name
- 2 Organize Content Structure
- 3 Develop URL Structure
- 4 Quiz
- Information Architecture Planning
- 1 Conducting Competitive Audit
- 2 Why You Should Not Rely on Rankings
- 3 Create a Marketing Plan
- 4 SEO and Marketing Teams
- 5 Claim and Manage Your Business Listing
- 6 Quiz
- Inbound Links
- 1 Intro to Measurement
- 2 Analytics Terms and Concepts
- 3 Measuring Goals and Goal Values
- 4 Measure and Analyze the Bounce Rate
- 5 Critical Reports to Improve Your SEO
- 6 Quiz
- Marketing Plan
- 1 Learning Path
- Course Feedback