Digital & Social Selling Certified Associate Training Course:

Key features

  • 5+ hours of high-quality dynamic video learning content
  • 10+ hours of trainer-led virtual classrooms
  • Introduction to tools for online engagement, Sales, CRM, social marketing and analytics
  • Quizzes, case studies, projects and more

Exam & certification

How will I become a Digital & Social Selling Certified Professional?

To become a Digital & Social Selling Certified Professional, you must fulfill the following criteria:

  • Successfully complete 85 percent of the course

  • Complete one project and one simulation test

  • Course assessment with a minimum score of 60 percent

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Course Details

Course description

The Digital and Social Selling Training Program shows you how to integrate digital techniques into your sales process and enhance your sales performance. We introduce you to digital and social selling tools and techniques that will help you better engage prospects and achieve faster conversion rates. A variety of case studies and industry-specific projects will give you hands-on, real-world experience with digital and social selling.

After completing the digital and social selling training program, you will be able to:

  • Leverage advanced digital tools and methods in the sales cycle and acquire more relevant leads

  • Understand the importance of personalized, quality content

  • Develop a fully integrated selling strategy

  • Enhance your social presence to influence buyer decisions

  • Use social selling tools to increase online sales conversions

  • Build stronger customer engagement and shorten the sales cycle

  • Utilize CRM and sales intelligence tools to boost customer loyalty and retention

This digital and social selling training program is perfect for professionals who want to advance their career with a deeper understanding of digital and social sales methodologies and techniques, including:

  • Sales and sales team leads

  • Account and relationship management

  • Consulting

  • Business development

  • Marketing and digital marketing

Course Preview

  • 1.1 What is Digital Selling?
  • 1.2 What Makes a Successful Digital Business
  • 1.3 The Difference between Digital Selling and Social Selling
  • 1.4 The Importance of Digital Sales Tools
  • Quiz
  • 2.1 Importance of Developing a Strong Social Media Profile
  • 2.2 Advantages of Building a Personal Brand
  • 2.3 Building a Strong Personal Brand
  • 2.4 Enhancing Social Credibility
  • 2.5 Managing Your Social Platforms Part 1
  • 2.6 Managing Your Social Platforms Part 2
  • 2.7 Managing Your Social Platforms Part 3
  • 2.8 Managing Your Social Platforms Part 4
  • Quiz
  • Building Digital Sales Credibility
  • 3.1 Defining the Buyer Journey
  • 3.2 Introduction to Digital Buyer Profiles
  • 3.3 Honing Your Target Buyer Personas
  • 3.4 The Value of Sales Intelligence
  • 3.5 Sales Intelligence Tools and How to Use Them
  • 3.6 Researching Market Trends
  • Quiz
  • 4.1 CRM and Marketing Automation and Their Value in Digital Selling
  • 4.2 The Importance of A Digital Sales Hub
  • 4.3 Measuring Buyer Engagement
  • 4.4 Introduction to Digital Selling Tools
  • 4.5 Converting Prospects into Customers
  • Quiz
  • 5.1 Creating Persona-specific Content and Delivering It
  • 5.2 Establishing Thought Leadership
  • 5.3 Setting Up Your Content Creation Calendar
  • 5.4 Creating a Multi-channel Campaign
  • 5.5 Essential Content Management Tools
  • Quiz
  • Building Content Marketing Plan
  • 6.1 Optimizing Your Campaign Calendar
  • 6.2 Tailoring Your Message to Suit the Buyer Persona
  • 6.3 How to Engage with Buyer Personas to Drive Sales
  • 6.4 Managing Your Digital Sales Campaigns
  • Quiz
  • 7.1 Importance of Developing Customer Relationships
  • 7.2 Using Digital Selling to Aid Customer Expansion
  • 7.3 Handling Negative Customer Experiences
  • 7.4 The Future of Social and Digital Selling
  • Quiz
  • Building Integrated Selling Strategy