Facebook Marketing & Advertising Certification Training:

Key features

  • 7 high quality chapters
  • 2+ hours of high quality e-learning
  • Course completion certificate

Exam & certification

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Course Details

Course description

Digital Evolution Orbit’s course on Facebook Marketing and  Advertising  is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking  site  and make the best use of this latest marketing strategy.

Facebook Marketing and Advertising Course offers the following benefits:



  • Learn all the vital aspects of Facebook advertising including a deep understanding of terminologies like CPR frequency etc

  • Gain knowledge on facebooks ads new structure

  • Gain precise knowledge on choosing the prescise ads for your campaign based on statistics and case studies

  • How to skillfully target the appropriate audience

  • Boost convergence rate with re-marketing

  • Obtain more leads with the same campaign budget

  • Creating Facebook tab squeeze methods to setup your advertising campaigns.

Facebook Marketing Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This course is best suited for:



  • Social Media Marketing Manager

  • Social Media Consultant

  • Public Relations/ Brand Manager

  • Blogger/ Social Media Copywriter

  • Businesses that want more traffic to their websites.

  • Anyone looking to learn more about social media marketing.

  • Professionals who want to add another skill to their marketing mix.

Course Preview

  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 What is Facebook?
  • 1.4 Diverse Userbase
  • 1.5 Why This Audience Matters
  • 1.6 Understanding the Options
  • 1.7 Marketing Yourself
  • 1.8 The Business Side
  • 1.9 Where Followers Interact
  • 1.10 Coming up
  • 2.1 Overview
  • 2.2 Introduction
  • 2.3 Anatomy of a Page
  • 2.4 Establishing Your Presence
  • 2.5 Facebook Cover Photos
  • 2.6 Vanity Facebook URL
  • 2.7 Pinning & Reviews
  • 2.8 Timeline Menu System
  • 2.9 Page Messaging
  • 2.10 Daily Moderation
  • 2.11 Page Admin Types
  • 2.12 Integrated Post Scheduling
  • 2.13 Great Engagement Data
  • 2.14 Promotion Guidelines
  • 2.15 A Secondary Home
  • 2.16 Keep in Mind...
  • 2.17 Coming Up
  • 3.1 Overview
  • 3.2 Introduction
  • 3.3 The News Feed
  • 3.4 News Feed Changes
  • 3.5 An End to Like Baiting
  • 3.6 Generate Genuine Engagement
  • 3.7 Value Over Sales Pitches
  • 3.8 Algorithm Reality Check
  • 3.9 How You Rank
  • 3.10 The Science of Facebook
  • 3.11 Importance of Tagging
  • 3.12 Ordering Posts
  • 3.13 Promoted Posts
  • 3.14 Coming Up
  • 4.1 Overview
  • 4.2 Introduction
  • 4.3 The Problem with Social Media
  • 4.4 Facebook Social Plugins
  • 4.5 Other Plugin Options
  • 4.6 Claim Your Places Listing
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 Tapping into the Ad Market
  • 1.4 Advertising Options
  • 1.5 Target New Contacts
  • 1.6 Push Your Way to Followers
  • 1.7 Follow the Rules
  • 1.8 The 20% Rule
  • 1.9 Today's Facebok Mini-Rant
  • 1.10 Coming Up
  • 2.1 Overview
  • 2.2 Introduction
  • 2.3 What Ad Do You Want?
  • 2.4 Every Ad Starts Differently
  • 2.5 Choosing Your Creative
  • 2.6 Understanding Your Ad Options
  • 2.7 Apply PPC Principles
  • 2.8 Match Your Brand
  • 2.9 Tell Them Who You Are
  • 2.10 Emotional Impact
  • 2.11 Visual Impact
  • 2.12 Coming Up
  • 3.1 Overview
  • 3.2 Introduction
  • 3.3 Dozen Ways to Target
  • 3.4 Location, Age, and Gender Targeting
  • 3.5 Interest Targeting
  • 3.6 Connection Targeting
  • 3.7 Relationship Status Targeting
  • 3.8 Education & Work Targeting
  • 3.9 An Ultra Targeting List
  • 3.10 Custom Audiences
  • 3.11 Minimum Reach
  • 3.12 Why Use Custom Audiences?