Display Advertising Certification Training:
Key features
Exam & certification
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Course Details
Course description
Digital Evolution Orbit’s course on Display Advertising, provides insight on everything a participant needs to know, starting with which ad-options are best suited for a campaign to the utilization of cookies. The course offers a comprehensive insight into this amazing opportunity for digital advertisers and enhances the ability of the professional to remarket campaigns.
Display Advertising Course will enable participants to :
- Learn the fundamentals on the various aspects of Display Advertising
- How to reach a larger pool of Target audience through Display Ads
- Master skills involved in designing Display Ads, various types of display ads and best practices
- Learn about the latest Target Strategies for display ads
- Harness the power of remarketing and retargeting solely through Display Ads
- Learn about measurements and techniques regarding Display Ads
Display Advertising Course can be pursued by professionals who want to make a career as contributors towards marketing an organization through active display advertising. This mode of advertising that involves designing displays are beneficial to:
- Business Owners
- Marketing Professionals
- Entrepreneurs
- Sales Executives
Course Preview
- 1.1 Overview
- 1.2 Introduction
- 1.3 The Digital Consumer
- 1.4 Accepted Fact #1
- 1.5 Accepted Fact #2
- 1.6 Search Marketing
- 1.7 Primary Influence to Purchase
- 1.8 Online Ads
- 1.9 Accepted Fact #3
- 1.10 Searches
- 1.11 Relevancy
- 1.12 Relevancy Increases Conversions
- 1.13 Thank You
- Quiz
- 1.1 Overview
- 1.2 Introduction
- 1.3 Display Ads and Banner Blindness
- 1.4 Text Ads
- 1.5 Leaderboard and Rectangle Ads
- 1.6 Billboard Ads
- 1.7 Sidekick Ads
- 1.8 Filmstrip Ads
- 1.9 Medium Rectangle Ads
- 1.10 Pushdown Ads
- 1.11 Interstitial Ads
- 1.12 In-Banner Video: Billboard
- 1.13 IAB
- 1.14 Thank You
- Quiz
- 1.1 Overview
- 1.2 Introduction
- 1.3 Targeting
- 1.4 Relevancy
- 1.5 Contextual Advertising
- 1.6 Intent of User
- 1.7 Retargeting
- 1.8 Two Types of Display Ads
- 1.9 Behavioral Targeting
- 1.10 Addressable Targeting
- 1.11 Privacy vs Relevance
- Quiz
- 1.1 Overview
- 1.2 Introduction
- 1.3 How Data is Developed
- 1.4 Types of Cookies
- 1.5 How It Works
- 1.6 What Happens Next
- 1.7 The Funnel
- 1.8 Retargeting
- 1.9 Thank You
- Quiz
- 1.1 Overview
- 1.2 Introduction
- 1.3 Levels of Advertising
- 1.4 Relevency Review
- 1.5 Retargeting
- 1.6 Behavioral Targeting
- 1.7 DMP
- 1.8 Addressability
- 1.9 Ad Optimization
- 1.10 What We've Learned
- 1.11 Thank You
- Quiz
- 1.1 Overview
- 1.2 Introduction
- 1.3 The Players, Advertisers, and Publishers
- 1.4 Ads on your Site
- 1.5 Ads Example
- 1.6 Behavior and Ads
- 1.7 Relationships Between Technology
- 1.8 Agencies
- 1.9 Ad Networks
- 1.10 Ad Exchanges
- 1.11 DSP
- 1.12 Browsing Behavior
- 1.13 Thank You
- Quiz
- 1.1 Overview
- 1.2 Introduction
- 1.3 Ad Networks
- 1.4 Ad Exchanges
- 1.5 Demand Side Platform
- 1.6 Some Different Views
- 1.7 Advantages
- 1.1 Overview
- 1.2 Introduction
- 1.3 Follow the money
- 1.4 CPM
- 1.5 Cost per click
- 1.6 Cost per sale
- 1.7 Using CPA model
- 1.8 Dynamic Cost Per Mille
- 1.9 Conclusion
- Quiz
- Course Feedback