Display Advertising Certification Training:

Key features

  • 8 high quality chapters
  • 1.5+ hours of high quality e-learning
  • 7 test papers included
  • Course completion certificate

Exam & certification

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Course Details

Course description

Digital Evolution Orbit’s course on Display Advertising, provides insight on everything a participant needs to know, starting with which ad-options are best suited for a campaign to the utilization of cookies. The course offers a comprehensive insight into this amazing opportunity for digital advertisers and enhances the ability of the professional to remarket campaigns.

Display Advertising Course will enable participants to :



  • Learn the fundamentals on the various aspects of Display Advertising

  • How to reach a larger pool of Target audience through Display Ads

  • Master skills involved in designing Display Ads, various types of display ads and best practices

  • Learn about the latest  Target Strategies for display ads

  • Harness the power of remarketing and retargeting solely through Display Ads

  • Learn about measurements and techniques regarding Display Ads

Display Advertising Course can be pursued by professionals who want to make a career as contributors towards marketing an organization through active display advertising. This mode of advertising that involves designing displays are beneficial to:



  • Business Owners

  • Marketing Professionals

  • Entrepreneurs

  • Sales Executives

Course Preview

  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 The Digital Consumer
  • 1.4 Accepted Fact #1
  • 1.5 Accepted Fact #2
  • 1.6 Search Marketing
  • 1.7 Primary Influence to Purchase
  • 1.8 Online Ads
  • 1.9 Accepted Fact #3
  • 1.10 Searches
  • 1.11 Relevancy
  • 1.12 Relevancy Increases Conversions
  • 1.13 Thank You
  • Quiz
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 Display Ads and Banner Blindness
  • 1.4 Text Ads
  • 1.5 Leaderboard and Rectangle Ads
  • 1.6 Billboard Ads
  • 1.7 Sidekick Ads
  • 1.8 Filmstrip Ads
  • 1.9 Medium Rectangle Ads
  • 1.10 Pushdown Ads
  • 1.11 Interstitial Ads
  • 1.12 In-Banner Video: Billboard
  • 1.13 IAB
  • 1.14 Thank You
  • Quiz
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 Targeting
  • 1.4 Relevancy
  • 1.5 Contextual Advertising
  • 1.6 Intent of User
  • 1.7 Retargeting
  • 1.8 Two Types of Display Ads
  • 1.9 Behavioral Targeting
  • 1.10 Addressable Targeting
  • 1.11 Privacy vs Relevance
  • Quiz
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 How Data is Developed
  • 1.4 Types of Cookies
  • 1.5 How It Works
  • 1.6 What Happens Next
  • 1.7 The Funnel
  • 1.8 Retargeting
  • 1.9 Thank You
  • Quiz
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 Levels of Advertising
  • 1.4 Relevency Review
  • 1.5 Retargeting
  • 1.6 Behavioral Targeting
  • 1.7 DMP
  • 1.8 Addressability
  • 1.9 Ad Optimization
  • 1.10 What We've Learned
  • 1.11 Thank You
  • Quiz
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 The Players, Advertisers, and Publishers
  • 1.4 Ads on your Site
  • 1.5 Ads Example
  • 1.6 Behavior and Ads
  • 1.7 Relationships Between Technology
  • 1.8 Agencies
  • 1.9 Ad Networks
  • 1.10 Ad Exchanges
  • 1.11 DSP
  • 1.12 Browsing Behavior
  • 1.13 Thank You
  • Quiz
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 Ad Networks
  • 1.4 Ad Exchanges
  • 1.5 Demand Side Platform
  • 1.6 Some Different Views
  • 1.7 Advantages
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 Follow the money
  • 1.4 CPM
  • 1.5 Cost per click
  • 1.6 Cost per sale
  • 1.7 Using CPA model
  • 1.8 Dynamic Cost Per Mille
  • 1.9 Conclusion
  • Quiz