Digital Marketing CourseDigital Marketing Certified Associate Certification Training:

Key features

  • 48 hours of instructor-led training
  • 44+ hours of self-paced video
  • Instructor-led online project mentoring sessions
  • Instructor “Dream Team” of silicon valley authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
  • 10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing

Exam & certification

How will I become a Digital Marketing Certified Associate?

To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:



  • Successfully complete first five rounds in Mimic Pro, which will be evaluated by the lead trainer. 

  • Pass any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes



     

What are the benefits of taking Digital Marketing Course?

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.



This digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.

What is the duration of Digital Evolution Orbit's DMCA course?


  • Digital Evolution Orbit’s Digital Marketing course (DMCA) has two learning methodologies. One is the Self-paced e-Learning methodology that has a validity of 180 days (6 months) where learners can work at their own pace through high quality e-learning video modules.

  • The second methodology is the Online Classroom Flexi-Pass that has a validity of 180 days (6 months) of high quality e-learning videos plus 90 days of access to 11+ instructor-led online training classes.

How much does Digital Marketing course cost?

Digital Evolution Orbit’s DMCA course is priced at $499 for Self Paced Learning and $999 for Online Classroom Flexi-Pass.

Will I get any placement assistance or career counselling program once I complete the course?

Digital Evolution Orbit does provide a job assistance service, and to use this service the participant must complete the course and pass the assessment exam along with the evaluated projects. Once this is done, they can then update their profile at:

https://www.simplilearn.com/job-assist



A candidate must fulfill the eligibility criteria:



1) Minimum final assessment score of 80%

2) Complete projects and have them evaluated

3) Should have enrolled after January 2017





Through this job assist service, the participant’s profile will be circulated by our career consultants across different industry domains and job portals in our database. Our career consultant will then reach out with an opportunity that matches the participant’s profile and previous experience.

How will I earn the OMCA Certification?

Once you’ve completed the DMCA course, you’ll schedule your online OMCA examination. To earn this industry certification, you'll need a passing score on the exam, proof of education and experience.The certification is valid for two years when renewed with professional development units.



 

How will I earn the Twitter Advertising Certification?

After completing the course you will receive Digital Evolution Orbit’s certification in Twitter advertising

 

How will I earn the Google Analytics Certification?

Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

How will I earn the Google AdWords Certification?

Once you’ve completed the DMCA course, you’ll need to register as a Google Partner. On the Google Partners site, you’ll sign up to take the Google AdWords Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.

 

How will I earn the Facebook Blueprint Certification?

After you’ve completed the DMCA course, you’ll need to register for Facebook Blueprint. On that site, you’ll take the Facebook Blueprint Exam, which consists of 34 eLearning modules that each has a few questions. There is no time limit for this exam.

 

How will I earn the YouTube Certification?

.Once you’ve completed the DMCA course, you’ll need to register for the YouTube Certification. On that site, you’ll sign up to take the YouTube Certification Exam, which consists of 100 multiple choice questions that must be answered within 120 minutes.

 

What do I need to do to unlock my Digital Evolution Orbit certificate?

Online Classroom:


  •     Attend one complete batch.

  •     Complete one project and one simulation test with a minimum score of 60%.




Online Self-Learning:


  •     Complete 85% of the course.

  •     Complete one project and one simulation test with a minimum score of 60%

Contact Us

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Course Details

Course description

Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.



The DMCA course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.


 


simplilearn partner

This course will enable you to:



  • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy

  • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing

  • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.

  • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing

  • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module

  • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter

  • Create the right marketing messages tailored for the right audiences

  • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications

The Digital Marketing Certified Associate course is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:



Sales or business professional looking to accelerate your career:

This course will give you an insider’s view into the digital marketing domain. With this course you can:


  • Up-skill your competencies and carve an entry into a digital marketing role

  • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams




Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:

We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

  • Understand the role that digital tools and marketing channels can play in growing your online brand

  • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand




Traditional marketer striving to enhance your knowledge and skills in digital marketing:

Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

  • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world

  • Arm you with the skills and experience to get a foothold and grow your career in digital marketing




Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:

In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

  • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise

  • Build multiple digital marketing skills and catapult your career in digital marketing




A student looking to build a career in one of the most sought-after domains today:

A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:

  • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing

  • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.



Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.



Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.



Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.



Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.

 

As a part of our course, we have included guides and exclusive access to various tools such as :


  • Crazy Egg (60 days access worth $100)

  • Feng-GUI (30 days access)

The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

 

Course Preview

  • 1.1 Part 1 - Introduction to SEO
  • 1.2 Part 2 - A Model of Search Engines
  • 1.3 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Relevancy and Popularity
  • 1.5 Title Tags and META Descriptions
  • 1.6 Header Tags
  • 1.7 URLs and URL Structure
  • 1.8 Image Alt Text
  • 1.9 Internal Links
  • 1.10 Keyword Usage
  • 1.11 Sitemaps
  • 1.12 On-Page Don'ts
  • 1.13 Perfectly Optimized Page
  • 1.14 Key Takeaways
  • 1.15 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Signals of Popularity
  • 1.5 Principles of Link Building
  • 1.6 Link - Worthy Content
  • 1.7 Off - site Engagement
  • 1.8 Offline Relationships
  • 1.9 Types of Links
  • 1.10 Rel=" nofollow" and Social Media
  • 1.11 Link Building Don'ts
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 What Is Duplicate Content
  • 1.5 Common Instances
  • 1.6 Fixing Duplicate Content
  • 1.7 Key Takeaways
  • 1.8 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 User Intent
  • 1.5 Not Provided
  • 1.6 Performing Keyword Research
  • 1.7 Two Types of Queries
  • 1.8 Short Tail: Pros and Cons
  • 1.9 Long Tail: Pros and Cons
  • 1.10 Competitive Analysis Overview
  • 1.11 Factors to Analyze
  • 1.12 B2B vs B2C
  • 1.13 Key Takeaways
  • 1.14 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Design Best Practices
  • 1.5 Designing for Search Engines
  • 1.6 Importance of Design
  • 1.7 Key Takeaways
  • 1.8 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Local SEO is Here
  • 1.5 NAP
  • 1.6 Directories
  • 1.7 Top Local Signals
  • 1.8 Key Takeaways
  • 1.9 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Biggest SEO Misconception
  • 1.5 What to Measure
  • 1.6 Key Takeaways
  • 1.7 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Constant Changes
  • 1.5 Google Panda Update
  • 1.6 Google Penguin Update
  • 1.7 Not Provided
  • 1.8 Still Powerful
  • 1.9 Key Takeaways
  • 1.10 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Integrated Marketing
  • 1.5 User Experience Across Channels
  • 1.6 SEO and Content Marketing
  • 1.7 SEO and Analytics
  • 1.8 SEO and Mobile
  • 1.9 Key Takeaways
  • 1.10 Quiz
  • SEO Foundations Quiz
  • 1.1 Part 1 - Understanding Social Media Strategy
  • 1.2 Part 2 - Building a Social Media Strategy
  • 1.3 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Viral Potential
  • 1.5 Generating Buzz
  • 1.6 Four Commandments of Viral
  • 1.7 What Makes People Share
  • 1.8 Balancing Viral Impact
  • 1.9 Extreme Examples
  • 1.10 Balanced Example
  • 1.11 How to Fine-Tune your Campaign
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Part 1 - Social Media Channels Blogs
  • 1.2 Part 2 - Social Media Channels Microblogs
  • 1.3 Part 3 - Social Media Channels Social Networks
  • 1.4 Part 4 - Social Media Channels Media Sharing Sites
  • 1.5 Part 5 - Social Media Channels Social Review Sites
  • 1.6 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Goals with Influencers
  • 1.5 Who Are They
  • 1.6 What and Where They Share
  • 1.7 Hunting for Influencers
  • 1.8 New Way of Doing Things
  • 1.9 Keys to a Great Pitch
  • 1.10 Mapping Out Approaches
  • 1.11 Pitch Checklist
  • 1.12 About Evangelists
  • 1.13 About Influencers
  • 1.14 Focus on the Process
  • 1.15 Key Takeaways
  • 1.16 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Six Steps to Reputation Management
  • 1.5 Listen and Identify
  • 1.6 Research
  • 1.7 Communicate
  • 1.8 Resolve and Follow Up
  • 1.9 Responding to Situations
  • 1.10 Put What You Hear to Work
  • 1.11 Key Takeaways
  • 1.12 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Which Conversations Matter
  • 1.5 Influencer Impact
  • 1.6 Engagement, Promotion, and Conversion
  • 1.7 Choosing the Right Metrics
  • 1.8 Learning from Mistakes
  • 1.9 Key Takeaways
  • 1.10 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 SEO and Socia
  • 1.5 Mobile and Social
  • 1.6 Content Marketing and Social
  • 1.7 PPC and Social
  • 1.8 Conversion and Social
  • 1.9 Analytics and Social
  • 1.10 Key Takeaways
  • 1.11 Quiz
  • Social Media Foundations Quiz
  • 1.1 What is Content Marketing
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Origins of Content Marketing
  • 1.5 Content Marketing—Definition
  • 1.6 Content Marketing Overlap
  • 1.7 Effective vs. Ineffective
  • 1.8 The No-strategy Penalty
  • 1.9 Key Takeaways
  • 1.10 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objective
  • 1.4 You Need a Documented Strategy
  • 1.5 Start With Your Customers
  • 1.6 Your Brand's Story
  • 1.7 Channel Strategy
  • 1.8 Establish Listening Posts
  • 1.9 Measurement is a Must
  • 1.10 Questions Your Plan Must Answer
  • 1.11 Making the Playbook
  • 1.12 Overcoming Budget Issues
  • 1.13 Hindustan Unilever Case Study
  • 1.14 Key Takeaways
  • 1.15 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objective
  • 1.4 Who Oversees Content Marketing
  • 1.5 Content Marketing and Social Media
  • 1.6 Content Marketing and SEO
  • 1.7 Roles In The Customer Journey
  • 1.8 The Engagement Model
  • 1.9 GE's influencer campaign Case Studies
  • 1.10 Key Takeaways
  • 1.11 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Overview
  • 1.5 In-Person Events
  • 1.6 eNewsletters
  • 1.7 Online Videos
  • 1.8 Case Studies
  • 1.9 Webinars and Webcasts
  • 1.10 Social Media (Except Blogs)
  • 1.11 Blogs
  • 1.12 Research Reports
  • 1.13 White Papers
  • 1.14 On-Site Articles
  • 1.15 eBooks
  • 1.16 Mobile Content
  • 1.17 Online Presentations
  • 1.18 Infographics
  • 1.19 Press Releases
  • 1.20 Putting It All Together
  • 1.21 Caterpillar's Built For It campaign Case Studies
  • 1.22 Key Takeaways
  • 1.23 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objective
  • 1.4 Overview
  • 1.5 Facebook
  • 1.6 LinkedIn
  • 1.7 YouTube
  • 1.8 Twitter
  • 1.9 The Secret to Highly Shareable Content
  • 1.10 World Cup Example
  • 1.11 GoPro Case Studies
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Overcoming Hurdles
  • 1.5 B2C Goals and Metrics
  • 1.6 B2B Goals and Metrics
  • 1.7 Tying Outputs to Outcomes
  • 1.8 P and G Example
  • 1.9 Conclusion
  • 1.10 Piper Aircraft Case Study
  • 1.11 Key Takeaways
  • 1.12 Quiz
  • Content Marketing Foundations Quiz
  • 1.1 Part 1 - Introduction to Email
  • 1.2 Part 2 - Basic Terminology
  • 1.3 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 The Origins of Spam
  • 1.5 What is Spam
  • 1.6 Spam and the Law
  • 1.7 Canada's Express Consent Law
  • 1.8 Spam Filters
  • 1.9 Key Takeaways
  • 1.10 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Your List
  • 1.5 Building Your List
  • 1.6 Rented Lists
  • 1.7 Compiled and Purchased Lists
  • 1.8 List Hygiene
  • 1.9 B2B List Case Studies
  • 1.10 Key Takeaways
  • 1.11 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Preview
  • 1.5 Address or From Line
  • 1.6 Blink Test Subject Line
  • 1.7 Pre-header
  • 1.8 Images and Media
  • 1.9 Clickable Links
  • 1.10 Email and Web Clients
  • 1.11 Planning for the Preview
  • 1.12 Email Elements Case Studies
  • 1.13 Key Takeaways
  • 1.14 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Email Measurement Funnel
  • 1.5 Measure Different Email Types
  • 1.6 Measure By Purpose
  • 1.7 Measure By Campaign
  • 1.8 Measure Landing Page Effectiveness
  • 1.9 Compare All Channels
  • 1.10 Key Takeaways
  • 1.11 Quiz
  • 1.1 Part 1 - Introduction to Marketing Automation
  • 1.2 Part 2 - Introduction to Autoresponders
  • 1.3 Part 3 - Conversation Marketing and CRMs
  • 1.4 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Email and Content Marketing
  • 1.5 Email and Conversion Optimization
  • 1.6 Email and Analytics
  • 1.7 Key Takeaways
  • 1.8 Quiz
  • Email Marketing Foundations Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 What is Mobile Marketing
  • 1.5 The Cost of Forsaking Mobile
  • 1.6 Marketing vs. Advertising
  • 1.7 Who Needs Mobile Marketing
  • 1.8 Mobiles Role in the Marketing Mix
  • 1.9 Mobile and Other Advertising
  • 1.10 Mobile and Television
  • 1.11 Mobile and Other Digital Channels
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 List of Products and Services
  • 1.5 SMS or Text Messaging
  • 1.6 SMS Example
  • 1.7 MMS or Multimedia Messaging Service
  • 1.8 Location - Based Products
  • 1.9 Location Technologies
  • 1.10 The Mobile Web
  • 1.11 Apps
  • 1.12 B2B Case Study Increasing Collaboration and Productivity
  • 1.13 B2C Case Studies
  • 1.14 Key Takeaways
  • 1.15 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Consumers Want Offers
  • 1.5 Mobile Incentives
  • 1.6 How Do Mobile Incentives Work
  • 1.7 Mobile Loyalty Programs
  • 1.8 Mobile Coupons
  • 1.9 Mobile Promotions
  • 1.10 B2C Case Studies
  • 1.11 Key Takeaways
  • 1.12 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Location Opportunities of Mobile Marketing
  • 1.5 Mobile and Local SEO
  • 1.6 Location - Based Services
  • 1.7 Location - Based Incentives
  • 1.8 Beacons
  • 1.9 B2C Case Studies
  • 1.10 Key Takeaways
  • 1.11 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Defining Mobile Advertising
  • 1.5 Impact of Mobile Advertising
  • 1.6 Ad Types Delivery
  • 1.7 Mobile Ad Placement
  • 1.8 Ad Examples
  • 1.9 Successful Mobile Ads
  • 1.10 Analyzing Mobile Ad Data
  • 1.11 B2C Case Studies
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 User Behaviors and Interests
  • 1.5 Mobile is Ubiquitous
  • 1.6 Mobile Use Cases
  • 1.7 Budget Insights from Coca Cola
  • 1.8 Activity Across Devices
  • 1.9 B2B Case Study Catering to The Business Pro
  • 1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business
  • 1.11 B2C Case Studies
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Misconceptions of Mobile
  • 1.5 Brand Messaging Permissions
  • 1.6 Code of Conduct
  • 1.7 Spam Laws
  • 1.8 Complying with the Rules
  • 1.9 Key Takeaways
  • 1.10 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Mobile Measurement Is Imperfect
  • 1.5 What Can We Track
  • 1.6 Inhibitors to Measurement
  • 1.7 Key Takeaways
  • 1.8 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Mobile and Social Media
  • 1.5 Mobile and Content Marketing
  • 1.6 Mobile and Email
  • 1.7 Mobile and SEO
  • 1.8 Mobile and PPC
  • 1.9 Mobile and Analytics
  • 1.10 B2B Case Study Specialized Apps for Even More Productivity
  • 1.11 B2B Case Study Apps to Be More Connected
  • 1.12 B2C Case Studies
  • 1.13 Key Takeaways
  • 1.14 Quiz
  • Mobile Marketing Foundations Quiz
  • 1.1 Part 1 - Introduction to PPC
  • 1.2 Part 2 - Psychology of Search
  • 1.3 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Account Hierarchy Overview
  • 1.5 Account Settings
  • 1.6 Campaign Settings
  • 1.7 Ad Group Settings
  • 1.8 Key Takeaways
  • 1.9 Quiz
  • 1.1 Part 1 - The Buying Funnel Part 1 Funnel Structure
  • 1.2 Part 2 - The Buying Funnel Part 2 Examples Tips
  • 1.3 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Paid Search Auction Basics
  • 1.5 Ad Positions
  • 1.6 Ad Rank
  • 1.7 Introduction to Quality Score
  • 1.8 Quality Score in Flux
  • 1.9 Why Ad Rank
  • 1. 10 Quality Score is Not a KPI
  • 1.11 Conversion Tracking
  • 1.12 key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Hierarchy Review
  • 1.5 Search and Display Networks
  • 1.6 Location Targeting
  • 1.7 Device Targeting
  • 1.8 Time Frames
  • 1.9 Placement Targeting
  • 1.10 Contextual Targeting
  • 1.11 Interest Targeting
  • 1.12 Remarketing
  • 1.13 Audience Targeting in Search
  • 1.14 Key Takeaways
  • 1.15 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Necessary Jargon
  • 1.5 Search Intent
  • 1.6 Search Sessions
  • 1.7 Types of Keywords
  • 1.8 Types of Keywords:Who,What,Why,and How
  • 1.9 Think About the Searcher
  • 1.10 Understand Your Demographics
  • 1.11 Search Queries by Keyword
  • 1.12 B2B vs B2C Keywords
  • 1.13 Ad Group Organization
  • 1.14 Match Types
  • 1.15 Negative Keywords
  • 1.16 Finding Keywords
  • 1.17 Key Takeaways
  • 1.18 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Ad Fundamentals
  • 1.5 Ad Components
  • 1.6 Anatomy of Ad Copy
  • 1.7 Mobile Preference
  • 1.8 Ad Testing
  • 1.9 Ad Preview
  • 1.10 Destination URL
  • 1.11 Ad Extensions
  • 1.12 Pre - Qualifying Users
  • 1.13 Key Takeaways
  • 1.14 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Marketing Goals
  • 1.5 PPC Metrics
  • 1.6 Bidding Methods
  • 1.7 Bidding Modifiers
  • 1.8 Key Takeaways
  • 1.9 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Increasing Visibility
  • 1.5 The Quick Organization Audit
  • 1.6 Digging for Outliers
  • 1.7 Trended Data
  • 1.8 Key Takeaways
  • 1.9 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 The Big Picture
  • 1.5 PPC and other Channels
  • 1.6 PPC and other Business Types
  • 1.7 Key Takeaways
  • 1.8 Quiz
  • PPC Foundations Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Introducing Website Conversion Rate Optimization
  • 1.5 The Traits of Success
  • 1.6 The Amazon Example
  • 1.7 What Should You Test
  • 1.8 Robert Cialdini’s Principles of Persuasion
  • 1.9 Key Takeaways
  • 1.10 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Understanding AIDAS
  • 1.5 Understanding Information Scent
  • 1.6 Maintaining the Scent Examples
  • 1.7 Key Takeaways
  • 1.8 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Identify Your Visitors Goals
  • 1.5 Modeling Your Customers
  • 1.6 Key Takeaways
  • 1.7 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Identify Your Message
  • 1.5 Sell More Effectively
  • 1.6 Microcopy
  • 1.7 What if Your Copy Still Doesn't Convert
  • 1.8 Key Takeaways
  • 1.9 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Landing Pages
  • 1.5 Elements of a Great Landing Page
  • 1.6 Key Takeaways
  • 1.7 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 The Elements of Design
  • 1.5 Fitting Your Page Together
  • 1.6 Technical Considerations
  • 1.7 Key Takeaways
  • 1.8 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Three Key Factors of Conversion
  • 1.5 The Three Factors in Action
  • 1.6 Key Takeaways
  • 1.7 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Conversion Optimization and SEO
  • 1.5 Conversion Optimization and Social Media
  • 1.6 Conversion Optimization and Paid Search
  • 1.7 Conversion Optimization and Email Lists
  • 1.8 Conversion Optimization and Analytics
  • 1.9 Conversion Optimization in the Mobile World
  • 1.10 Key Takeaways
  • 1.11 Quiz
  • Website Conversion Rate Optimization Foundations Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Why Digital Analytics
  • 1.5 What is Analytics
  • 1.6 Role of an Analyst
  • 1.7 How Difficult is it
  • 1.8 Key Takeaways
  • 1.9 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Why Maturity
  • 1.5 What is a Maturity Model
  • 1.6 Digital Analytics Maturity Model
  • 1.7 Management, Governance, and Adoption
  • 1.8 Objective and Scope
  • 1.9 Team and Expertise
  • 1.10 Continuous Improvement Process and Methodology
  • 1.11 Tools, Technology, and Data Integration
  • 1.12 Case Study
  • 1.13 Key Takeaways
  • 1.14 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Dimensions and Metrics
  • 1.5 Audience Building Blocks
  • 1.6 Acquisition Building Blocks
  • 1.7 Behavioral Building Blocks
  • 1.8 Conversion Building Blocks
  • 1.9 Calculated Metrics
  • 1.10 Compound Metrics
  • 1.11 Key Takeaways
  • 1.12 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Porter’s Value Chain Framework and Marketing Centricity
  • 1.5 Customer Lifecycle
  • 1.6 Personas and Scent Trails
  • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle
  • 1.8 The Power of Pilot Projects
  • 1.9 Planning
  • 1.10 Privacy and Ethics
  • 1.11 The Curse of Data - Analysis Paralysis
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 The Starting Point
  • 1.5 What is a Key Performance Indicator (KPI)
  • 1.6 The Ultimate KPIs
  • 1.7 How to Pick the Right KPIs
  • 1.8 Critical - To - Quality (CTQ)
  • 1.9 Attributes of a Great KPI
  • 1.10 Bounce Rate
  • 1.11 Average Order Value (AOV) — Metric or a KPI
  • 1.12 Measuring Engagement
  • 1.13 How Many KPIs
  • 1.14 Key Takeaways
  • 1.15 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Why Use Segmentation
  • 1.5 Population N — Example
  • 1.6 Segmenting — RFM Approach
  • 1.7 Built-in and Custom Segments
  • 1.8 Segmentation — ABC
  • 1.9 Key Takeaways
  • 1.10 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Types of Analytics
  • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma
  • 1.6 Define
  • 1.7 Measure
  • 1.8 Analyze
  • 1.9 Improve
  • 1.10 Control
  • 1.11 Analysis Process Examples
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 What is Campaign Tracking
  • 1.5 Components of a Campaign
  • 1.6 The Impact of Ad Blockers
  • 1.7 Paid Owned and Earned Media
  • 1.8 Attribution Modeling and Media-Mix Modeling
  • 1.9 Assisted Conversions
  • 1.10 Attribution Models
  • 1.11 Offline Attribution
  • 1.12 Key Takeaways
  • 1.13 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Benefits of Testing
  • 1.5 Web Design 101
  • 1.6 Hypothesis Testing
  • 1.7 A-B Testing Pros and Cons
  • 1.8 Multivariate Testing
  • 1.9 Multivariate Testing Pros and Cons
  • 1.10 Key Takeaways
  • 1.11 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 What is a Dashboard
  • 1.5 Analysis and Reporting Workflow
  • 1.6 Planning Your Dashboard
  • 1.7 Choice Of Visualization
  • 1.8 Gestalt Principle
  • 1.9 Stephen Few Common Pitfalls in Dashboard Design
  • 1.10 Expressing Exactitude or Sense of Scale
  • 1.11 Remove to Improve
  • 1.12 The Art of Storytelling
  • 1.13 Key Takeaways
  • 1.14 Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 The Complex MarTech Landscape
  • 1.5 Selecting a Web Analytics Platform
  • 1.6 Qualitative Data
  • 1.7 Competitive Intelligence
  • 1.8 Social Analytics
  • 1.9 Back Office CRM and Sales Data
  • 1.10 Instrumentation (Tagging)
  • 1.11 Key Takeaways
  • 1.12 Quiz
  • Digital Analytics Foundations Quiz
  • 1.1 Introduction
  • 1.2 Defining Marketing Automation
  • 1.3 Increase Engagement
  • 1.4 Flatten Your Sales Funnel
  • 1.5 Close More Deals
  • 1.6 Make More Money
  • 1.7 Develop Best Customers
  • 1.8 Quiz
  • 1.1 Introduction
  • 1.2 Capture and Nurture
  • 1.3 Lead Capture Process
  • 1.4 Lead Nurture - Building a Relationship
  • 1.5 Implicit and Explicit Data
  • 1.6 Lead Scoring
  • 1.7 Quiz
  • 1.1 Triggers and Series
  • 1.2 Drip Campaigns
  • 1.3 Nurture Campaigns
  • 1.4 Quiz
  • 1.1 Measurement and Attribution
  • 1.2 Customer Journey
  • 1.3 Quiz
  • Marketing Automation Foundations Quiz
  • 1.1 Introduction
  • 1.2 Programmatic Buying
  • 1.3 Programmatic Uses
  • 1.4 Programmatic Media
  • 1.5 Programmatic Channels and Custom Audiences
  • 1.6 Using Videos in Programmatic
  • 1.7 Programmatic in Mobile and Apps
  • 1.8 Advanced Targeting
  • 1.9 Real Time Advertising
  • 1.10 Quiz
  • 1.1 Introduction
  • 1.2 Programmatic Ad Buying Approach-Publishers
  • 1.3 Programmatic Ad Buying Approach - Advertisers
  • 1.4 Traditional Ad Marketplace
  • 1.5 Ad Server - Tracking Users
  • 1.6 Data Management Platform (DMP)
  • 1.7 Ad Buying Approach - What Changed
  • 1.8 Programmatic Ad Approach
  • 1.9 Quiz
  • 1.1 Introduction
  • 1.2 Behavioral Targeting
  • 1.3 Programmatic and RTB
  • 1.4 RTB - DSP and SSP
  • 1.5 RTB Process
  • 1.6 Programmatic Direct
  • 1.7 Quiz
  • 1.1 Introduction
  • 1.2 Primary Systems in Programmatic
  • 1.3 How it Works
  • 1.4 Transparency in Programmatic
  • 1.5 Quiz
  • 1.1 Introduction
  • 1.2 Targeting Using First-Party Data
  • 1.3 Targeting Using Third-Party Data
  • 1.4 Three Ways of Targeting - Impression-Based
  • 1.5 Three Ways of Targeting - Audience-Based
  • 1.6 Three Ways of Targeting - Customer-Based
  • 1.7 Customer-Based Targeting Example
  • 1.8 Quiz
  • 1.1 Introduction
  • 1.2 Digital Advertising Fraud
  • 1.3 Types of Ad Fraud
  • 1.4 Estimates of Ad Fraud
  • 1.5 Ad Fraud
  • 1.6 How to Tackle Ad Frauds
  • 1.7 Quiz
  • Programmatic Buying Foundations Quiz
  • 1.1 Overview
  • 1.2 Introduction
  • 1.3 Efficient "Inline" Analysis
  • 1.4 Building a Table
  • 1.5 Demonstrating Results
  • 1.6 Thank You
  • 2.1 Overview
  • 2.2 Introduction
  • 2.3 Identifying Unknown Unknowns
  • 2.4 Using Intelligence
  • 2.5 Analyze with Intelligence
  • 2.6 Thank You
  • 3.1 Overview
  • 3.2 Introduction
  • 3.3 The App
  • 3.4 Coding for the App
  • 3.5 App Data to GA
  • 4.1 Overview
  • 4.2 Introduction
  • 4.3 Goals Overview
  • 4.4 What Are Your Goals?
  • 4.5 Pageviews Goal
  • 4.6 Time on Site Goal
  • 5.1 Overview
  • 5.2 Introduction
  • 5.3 Overview
  • 5.4 Customizing Reports
  • 5.5 Tracking Visitors
  • 6.1 Overview
  • 6.2 Introduction
  • 6.3 Value of Custom Alerts
  • 6.4 How It Works
  • 6.5 More Settings
  • 6.6 Getting Creative
  • 6.7 Thank You
  • 7.1 Overview
  • 7.2 Introduction
  • 7.3 Metrics & Reports
  • 7.4 Knowns & Unknowns
  • 7.5 Custom Alerts
  • 7.6 Prerequisites
  • 7.7 Focus on the Important
  • 7.8 Upstream Activity
  • 7.9 Delightful Outcomes
  • 7.10 Dig Deeper
  • 7.11 Content Triggers
  • 7.12 Now Go Rock it!
  • 8.1 Overview
  • 8.2 Introduction
  • 8.3 Overview of Tracking Parameters
  • 8.4 Example of Ad with Parameters
  • 8.5 Anatomy of URL with Parameters
  • 8.6 How GA Categorizes Traffic
  • 8.7 GA Documentation
  • 8.8 Best Practices for Parameters
  • 8.9 Thank You
  • 9.1 Overview
  • 9.2 Introduction
  • 9.3 Display Ad Examples
  • 9.4 Reporting
  • 9.5 Newsletter Examples
  • 9.6 Social Media Examples
  • 9.7 Diagnosing Problems
  • 9.8 Thank You
  • 10.1 Overview
  • 10.2 Introduction
  • 10.3 Why Universal Analytics?
  • 10.4 What is Universal Analytics?
  • 10.5 Universal Analytics: Three Parts
  • 10.6 User ID Override
  • 10.7 User ID Tracking
  • 10.8 Dimension Widening
  • 10.9 Dimension Widening: In Depth
  • 10.10 Measurement Protocol
  • 10.11 More Benefits
  • 10.12 Conclusion
  • 11.1 Overview
  • 11.2 Introduction
  • 11.3 Checkout Funnel Report
  • 11.4 Shopping Behavior Analysis
  • 11.5 Segmenting Shopping Behavior
  • 11.6 Coding
  • 11.7 Deep User Path Detail
  • 11.8 Segmentation
  • 11.9 Deep Product Detail
  • 11.10 Product Refund Amount
  • 11.11 Market Basket Analysis
  • 11.12 Product Lists
  • 11.13 Internal Promotions
  • 11.14 Coupons
  • 11.15 Remarketing
  • 11.16 Thank You
  • Google Analytics Quiz
  • 1.1 Introduction to AdWords
  • 1.2 What is AdWords?
  • 1.3 How AdWords Works
  • 1.4 Google's Networks
  • 1.5 Targeting Options
  • 1.6 Key Takeaways
  • 2.1 AdWords Account Structure
  • 2.2 Overview of the AdWords Account Structure
  • 2.3 Campaign Type Uses
  • 2.4 Campaign Organization
  • 2.5 Ad Group Organization
  • 2.6 Key Takeaways
  • 3.1 Keywords & Match Types
  • 3.2 Overview of Match Types
  • 3.3 The Match Types
  • 3.4 Negative Keywords
  • 3.5 Search Terms Report
  • 3.6 Key Takeaways
  • 4.1 Creating Text & Search Ads
  • 4.2 Text Ads
  • 4.3 Other Search Ads
  • 4.4 Key Takeaways
  • 5.1 Ad Extensions
  • 5.2 Ad Extensions
  • 5.3 Key Takeaways
  • 6.1 Display Ads
  • 6.2 Display Ad Formats
  • 6.3 Key Takeaways
  • 7.1 Display Targeting
  • 7.2 Contextual Targeting
  • 7.3 Audience Targeting
  • 7.4 Placement Targeting
  • 7.5 Key Takeaways
  • 8.1 Campaign Types & Settings
  • 8.2 Location Targeting
  • 8.3 Language Targeting
  • 8.4 Daily Budgets and Bidding
  • 8.5 Ad Scheduling
  • 8.6 Other Targeting
  • 8.7 Campaign Types
  • 8.8 Key Takeaways
  • 9.1 Advertising Metrics
  • 9.2 AdWords Metrics and Jargon
  • 9.3 Sale Metrics
  • 9.4 Measurement Based on Goals
  • 9.5 Key Takeaways
  • 10.1 Bid Methods & Bid Modifiers
  • 10.2 Bid Methods
  • 10.3 Bid Modifiers
  • 10.4 Where to Set Bids
  • 10.5 Key Takeaways
  • 11.1 Quality Score
  • 11.2 What is Quality Score?
  • 11.3 Ad Rank
  • 11.4 Improving Quality Score
  • 11.5 Key Takeaways
  • 12.1 AdWords Reports
  • 12.2 The AdWords Interface
  • 12.3 Reporting Segments
  • 12.4 Dimensions Tab
  • 12.5 Other Useful Reports
  • 12.6 Key Takeaways
  • 13.1 AdWords Tools
  • 13.2 Tracking Conversions
  • 13.3 Campaign Planning Tools
  • 13.4 Management Tools
  • 13.5 Other Tools
  • 13.6 Key Takeaways
  • 14.1 Optimizing Your Account
  • 14.2 Improving ROI
  • 14.3 Branding Goals
  • 14.4 Key Takeaways
  • Google AdWords Fundamentals Quiz
  • 1.1 Understanding Facebook Part 1
  • 1.2 Understanding Facebook Part 2
  • 2.1 Facebook Presence and The News Feed Alogorithm Part 1
  • 2.2 Facebook Presence and The News Feed Alogorithm Part 2
  • 2.3 Facebook Presence and The News Feed Alogorithm Part 3
  • 2.4 Facebook Presence and The News Feed Alogorithm Part 4
  • 2.5 Facebook Presence and The News Feed Alogorithm Part 5
  • 3.1 Visual and Video Content on Facebook Part 1
  • 3.2 Visual and Video Content on Facebook Part 2
  • 3.3 Visual and Video Content on Facebook Part 3
  • 4.1 Putting Facebook to Work Part 1
  • 4.2 Putting Facebook to Work Part 2
  • 4.3 Putting Facebook to Work Part 3
  • 4.4 Putting Facebook to Work Part 4
  • 5.1 Facebook Messenger Part 1
  • 5.2 Facebook Messenger Part 2
  • 5.3 Facebook Messenger Part 3
  • 5.4 Facebook Messenger Part 4
  • 5.5 Facebook Messenger Part 5
  • 6.1 Facebook Advertising Part 1
  • 6.2 Facebook Advertising Part 2
  • 6.3 Facebook Advertising Part 3
  • 6.4 Facebook Advertising Part 4
  • 1.1 How to Setup A Facebook Page - Demo 1
  • 1.2 Understanding Facebook Posting Style - Demo 2
  • 1.3 Calculating Reach of An Existing Facebook Page - Demo 3
  • 1.4 Understanding Facebook Settings - Demo 4
  • Facebook Quiz
  • 1.1 YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
  • 1.2 Part 1: Establishing a Video Marketing Strategy
  • 1.3 YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
  • 1.4 Part 2: Gaining Exposure and Measuring Impact
  • 1.5 YouTube and Video Marketing Part 3: Leveraging Mobile Video
  • 1.6 Part 3: Leveraging Mobile Video
  • 1.7 YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
  • 1.8 Part 4: Promoting and Measuring Mobile Video
  • YouTube and Video Marketing Quiz
  • 1.1 Understanding Twitter Part 1
  • 1.2 Understanding Twitter Part 2
  • 1.3 Understanding Twitter Part 3
  • 1.4 Understanding Twitter Part 4
  • 1.5 Understanding Twitter Part 5
  • 2.1 Using Twitter as a Marketer Part 1
  • 2.2 Using Twitter as a Marketer Part 2
  • 2.3 Using Twitter as a Marketer Part 3
  • 2.4 Using Twitter as a Marketer Part 4
  • 2.5 Using Twitter as a Marketer Part 5
  • 2.6 Using Twitter as a Marketer Part 6
  • 3.1 Customer Service and Engagement Via Twitter Part 1
  • 3.2 Customer Service and Engagement Via Twitter Part 2
  • 3.3 Customer Service and Engagement Via Twitter Part 3
  • 3.4 Customer Service and Engagement Via Twitter Part 4
  • 3.5 Customer Service and Engagement Via Twitter Part 5
  • 3.6 Customer Service and Engagement Via Twitter Part 6
  • 4.1 Marketing on Twitter Part 1
  • 4.2 Marketing on Twitter Part 2
  • 4.3 Marketing on Twitter Part 3
  • 4.4 Marketing on Twitter Part 4
  • 5.1 Understanding Twitter Advertising Part 1
  • 5.2 Understanding Twitter Advertising part 2
  • 5.3 Understanding Twitter Advertising part 3
  • 5.4 Understanding Twitter Advertising part 4
  • 6.1 Twitter Ad Options Part 1
  • 6.2 Twitter Ad Options Part 2
  • 6.3 Twitter Ad Options Part 3
  • 6.4 Twitter Ad Options Part 4
  • 1.1 Retweeting and Retweeting With A Comment - Demo 1
  • 1.2 Using Advanced Twitter Search - Demo 2
  • 1.3 Joining or Creating Hashtag Conversations - Demo 3
  • 1.4 Building a Twitter List - Demo 4
  • 1.5 Creating and Curating a Twitter Moment - Demo 5
  • Twitter Quiz
  • 1.1 Creating a Digital Marketing Strategy
  • 1.2 Targeting Audience
  • 1.3 Plan the Right Channel Mix
  • 1.4 Campaign Management
  • 1.5 Campaign Measurement