Email Marketing Foundations Course:

Key features

  • 2+ hours of high quality e-learning content
  • Covers email marketing terminologies
  • Covers marketing automation
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Exam & certification

What are the pre-requisites for this course?

No prior knowledge of digital marketing is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

What certification do I get post-training?

After successful completion of the training, you will be awarded a course completion certificate from Digital Evolution Orbit.

What do I need to do to unlock my Digital Evolution Orbit certificate?


  • Complete 85% of the course.

  • Complete 1 simulation test with a minimum score of 60%.

Contact Us

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Course Details

Course description

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.



The Email Marketing Foundation course from Digital Evolution Orbit aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:



  • Techniques to improve traffic, visibility, and awareness of brand or product

  • Marketing business through an e-mail platform

  • Preparing an e-mail list and e-mail campaigns

  • Expanding your subscriber base

  • Tracking, monitoring, and segregating large email sets

  • Email rules and regulations

The Email Marketing Foundation course from Digital Evolution Orbit can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:



  • Business owners

  • Entrepreneurs

  • Online marketing professionals

  • Marketing professionals

  • Bloggers

  • Fresh graduates

  • Copywriters & content writers

  • PR professionals

Course Preview

  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Do You Know Email
  • 1.5 How Email has Changed
  • 1.6 Email Marketing vs. Other Channels
  • 1. 7 Challenges with Email
  • 1.8 Coming Up
  • 1.9 Key Takeaways
  • 2.1 Introduction
  • 2.2 What's In It For Me
  • 2.3 Objectives
  • 2.4 The List
  • 2.5 Email Server
  • 2.6 Batch and Blast
  • 2.7 Opt-In Opt-Out and Unsubscribe
  • 2.8 Spam
  • 2.9 Blacklist
  • 2.10 Open Rate
  • 2. 11 Click - Through
  • 2. 12 Email Client
  • 2. 13 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 The Origins of Spam
  • 1.5 What is Spam
  • 1.6 Spam and the Law
  • 1.7 Canada's Express Consent Law
  • 1.8 Spam Filters
  • 1.9 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Your List
  • 1.5 Building Your List
  • 1.6 Rented Lists
  • 1.7 Compiled and Purchased Lists
  • 1.8 List Hygiene
  • 1.9 B2B List Case Studies
  • 1.10 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Preview
  • 1.5 Address or From Line
  • 1.6 Blink Test Subject Line
  • 1.7 Pre-header
  • 1.8 Images and Media
  • 1.9 Clickable Links
  • 1.10 Email and Web Clients
  • 1.11 Planning for the Preview
  • 1.12 Email Elements Case Studies
  • 1.13 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Email Measurement Funnel
  • 1.5 Measure Different Email Types
  • 1.6 Measure By Purpose
  • 1.7 Measure By Campaign
  • 1.8 Measure Landing Page Effectiveness
  • 1.9 Compare All Channels
  • 1.10 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Marketing Automation
  • 1.5 How Automation Works
  • 1.6 Adding Personalization
  • 1.7 Automation Example
  • 1.8 Great Automation Opportunities
  • 2.1 Introduction
  • 2.2 Predictable Events
  • 2.3 Example Prezi's Welcome Series
  • 2.4 Welcome Series Benefits
  • 3.1 Introduction
  • 3.2 The Power of Customer Data
  • 3.3 Behavioral Events
  • 3.4 Regional Events
  • 3.5 Email and Social Integration
  • 3.6 Email and Display Integration
  • 3.7 Automation and Personalization Case Studies
  • 3.8 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Email and Content Marketing
  • 1.5 Email and Conversion Optimization
  • 1.6 Email and Analytics
  • 1.7 Key Takeaways
  • Quiz