Digital Marketing for CXOs:

Key features

  • Industry first course on Digital Marketing for leadership
  • Segmented approach to customer lifecycle
  • Metrics-based campaign evaluation

Exam & certification

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Course Details

Course description

The course emphasizes the significance of core marketing concepts, the mar-tech landscape, and the entire customer journey from acquisition to expansion, measurement, and org structure. This course is suitable for all business function heads and business owners looking to set up the best processes within their marketing teams.

This course will enable you to:

  • Understand the customer journey as the starting point for acquisition, conversion, retention, onboarding, and expansion into a newer user base

  • Target customers using advanced segments through personas and product thinking

  • Understand your audience through concepts such as customer lifetime value and RFM Analysis

  • Business Function Heads

  • Business Owners

  • Entrepreneurs

  • CXOs in organizations

  • Marketing Heads: VP Marketing, Director Marketing

  • Anyone looking to set up digital marketing processes and teams

Course Preview

  • 1.1 Faculty Introduction
  • 1.2 Introduction
  • 1.3 The MarTech Landscape
  • 1.4 The Customer Journey
  • 1.5 Measuring the Digital Enterprise
  • 1.6 Marketing Organization Structure
  • 1.7 The Way Forward