Mobile Marketing Foundations Course:

Key features

  • 2+ hours of high-quality e-learning content
  • Covers the comprehensive areas in Mobile Marketing
  • Case studies with B2B examples
  • Simulation exam
  • Quizzes to track progress
  • Course completion certificate

Exam & certification

What are the pre-requisites for this course?

No prior knowledge of Digital Marketing is required to take up this training. However, awareness of the principles of marketing will help, but is not mandatory.

What certification will I get post-training?

We offer course completion certificate after you successfully complete the training program with the following criteria:



  • Complete 85% of the course.

  • Complete 1 simulation test with a minimum score of 60%.

Contact Us

GET IN TOUCH. WE LOVE TO HEAR FROM YOU.

Course Details

Course description

Mobile Marketing is the use of the mobile medium as a means of marketing communication.



The Mobile Marketing Foundations course from Digital Evolution Orbit takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

The Mobile Marketing Foundations training provides a solid base on Digital Marketing concepts that are used by the mobile channel. By the end of Mobile Marketing Foundations course, participants will be able to:



  • Understand mobile devices, core mobile product, and service offerings

  • Understand Mobile Advertising and Search

  • Learn about incentives and loyalty programs

  • Learn to combine Mobile with other channels

  • Learn the basics of marketing a business on mobile platform

  • Learn Mobile rules and regulations

  • Understand Mobile Marketing measurement and analytics

The Mobile Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through the mobile platform. However, the course is best suited for:



  • Fresh graduates

  • Business owners

  • Web Designers

  • Web Marketers

  • Professionals in their early career

  • Marketing professionals

Course Preview

  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 What is Mobile Marketing
  • 1.5 The Cost of Forsaking Mobile
  • 1.6 Marketing vs. Advertising
  • 1.7 Who Needs Mobile Marketing
  • 1.8 Mobiles Role in the Marketing Mix
  • 1.9 Mobile and Other Advertising
  • 1.10 Mobile and Television
  • 1.11 Mobile and Other Digital Channels
  • 1.12 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 List of Products and Services
  • 1.5 SMS or Text Messaging
  • 1.6 SMS Example
  • 1.7 MMS or Multimedia Messaging Service
  • 1.8 Location - Based Products
  • 1.9 Location Technologies
  • 1.10 The Mobile Web
  • 1.11 Apps
  • 1.12 B2B Case Study Increasing Collaboration and Productivity
  • 1. 13 B2C Case Studies
  • 1.14 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Consumers Want Offers
  • 1.5 Mobile Incentives
  • 1.6 How Do Mobile Incentives Work
  • 1.7 Mobile Loyalty Programs
  • 1.8 Mobile Coupons
  • 1.9 Mobile Promotions
  • 1.10 B2C Case Studies
  • 1.11 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Location Opportunities of Mobile Marketing
  • 1.5 Mobile and Local SEO
  • 1.6 Location - Based Services
  • 1.7 Location - Based Incentives
  • 1.8 Beacons
  • 1.9 B2C Case Studies
  • 1.10 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Defining Mobile Advertising
  • 1.5 Impact of Mobile Advertising
  • 1.6 Ad Types Delivery
  • 1.7 Mobile Ad Placement
  • 1.8 Ad Examples
  • 1.9 Successful Mobile Ads
  • 1.10 Analyzing Mobile Ad Data
  • 1.11 B2C Case Studies
  • 1.12 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 User Behaviors and Interests
  • 1.5 Mobile is Ubiquitous
  • 1.6 Mobile Use Cases
  • 1.7 Budget Insights from Coca Cola
  • 1.8 Activity Across Devices
  • 1.9 B2B Case Study Catering to The Business Pro
  • 1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business
  • 1.11 B2C Case Studies
  • 1.12 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Misconceptions of Mobile
  • 1.5 Brand Messaging Permissions
  • 1.6 Code of Conduct
  • 1.7 Spam Laws
  • 1.8 Complying with the Rules
  • 1.9 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Mobile Measurement Is Imperfect
  • 1.5 What Can We Track
  • 1.6 Inhibitors to Measurement
  • 1.7 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Mobile and Social Media
  • 1.5 Mobile and Content Marketing
  • 1.6 Mobile and Email
  • 1.7 Mobile and SEO
  • 1.8 Mobile and PPC
  • 1.9 Mobile and Analytics
  • 1.10 B2B Case Study Specialized Apps for Even More Productivity
  • 1.11 B2B Case Study Apps to Be More Connected
  • 1.12 B2C Case Studies
  • 1.13 Key Takeaways
  • Quiz