Programmatic Buying Foundations Training Course:

Key features

  • 1.5+ hours of high quality e-learning content
  • Topics on ad fraud
  • Covers targeting strategies for programmatic buying
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Exam & certification

What are the pre-requisites for this course?

Awareness of digital marketing and Paid Marketing (PPC) will helpful.

What certification do I get post-training?

After successful completion of the training, you will be awarded a course completion certificate from Digital Evolution Orbit.

What do I need to do to unlock my Digital Evolution Orbit certificate?


  • Complete 85% of the course.

  • Complete 1 simulation test with a minimum score of 60%.

Contact Us

GET IN TOUCH. WE LOVE TO HEAR FROM YOU.

Course Details

Course description

Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying software utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.



The Programmatic Buying Foundation course from Digital Evolution Orbit aims to train participants in the rapidly-expanding discipline of Programmatic buying. This course takes participants through the basic concepts of Programmatic Buying, discussing how it’s different from traditional paid marketing approaches like PPC, and enables them to leverage the power of Programmatic Buying to get greater ROI for their marketing efforts.

The course in Programmatic Buying imparts essential knowledge in the basic concepts of Programmatic Buying. By the end of Programmatic Buying Foundation course, participants will have learned all about:



  • Programmatic Buying and how it’s different from traditional paid channels like PPC

  • The differences between direct bidding and real-time bidding

  • Programmatic workflow

  • Different strategies for programmatic targeting

  • How to identify fraudulent ads in Programmatic Advertising

The Programmatic Buying Foundation course from Digital Evolution Orbit is great for professionals looking to learn the basics of Programmatic Buying and its best practices. The course is good for:



  • Online marketers

  • Marketing professionals

  • PPC executives

  • Fresh graduates

  • Business owners/heads

  • Entrepreneurs

Course Preview

  • 1.1 Introduction
  • 1.2 Programmatic Buying
  • 1.3 Programmatic Uses
  • 1.4 Programmatic Media
  • 1.5 Programmatic Channels and Custom Audiences
  • 1.6 Using Videos in Programmatic
  • 1.7 Programmatic in Mobile and Apps
  • 1.8 Advanced Targeting
  • 1.9 Real Time Advertising
  • 1.10 Quiz
  • 2.1 Introduction
  • 2.2 Programmatic Ad Buying Approach-Publishers
  • 2.3 Programmatic Ad Buying Approach - Advertisers
  • 2.4 Traditional Ad Marketplace
  • 2.5 Ad Server - Tracking Users
  • 2.6 Data Management Platform (DMP)
  • 2.7 Ad Buying Approach - What Changed
  • 2.8 Programmatic Ad Approach
  • 2.9 Quiz
  • 3.1 Introduction
  • 3.2 Behavioral Targeting
  • 3.3 Programmatic and RTB
  • 3.4 RTB - DSP and SSP
  • 3.5 RTB Process
  • 3.6 Programmatic Direct
  • 3.7 Quiz
  • 4.1 Introduction
  • 4.2 Primary Systems in Programmatic
  • 4.3 How it Works
  • 4.4 Transparency in Programmatic
  • 4.5 Quiz
  • 5.1 Introduction
  • 5.2 Targeting Using First-Party Data
  • 5.3 Targeting Using Third-Party Data
  • 5.4 Three Ways of Targeting - Impression-Based
  • 5.5 Three Ways of Targeting - Audience-Based
  • 5.6 Three Ways of Targeting - Customer-Based
  • 5.7 Customer-Based Targeting Example
  • 5.8 Quiz
  • 6.1 Introduction
  • 6.2 Digital Advertising Fraud
  • 6.3 Types of Ad Fraud
  • 6.4 Estimates of Ad Fraud
  • 6.5 Ad Fraud
  • 6.6 How to Tackle Ad Frauds
  • 6.7 Quiz