Social Media Foundations Course:

Key features

  • 2+ hours of high quality e-learning content
  • Topics on understanding social media strategy
  • Topics on building social media strategy
  • Simulation exam
  • Progress quizzes
  • Downloadable workbooks

Exam & certification

What do I need to do to unlock my Digital Evolution Orbit certificate?


  • Complete 85% of the course.

  • Complete 1 simulation test with a minimum score of 60%.

Contact Us

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Course Details

Course description

Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites.



The Social Media Foundation Course from Digital Evolution Orbit is aimed at training participants in the basic concepts of Social Media and related fields in digital marketing.



The course introduces participants to Social Media concepts such as branding, public affairs, marketing communications (internal or external), or community engagement. The course also provides an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, or non-profit organizations.

The Social Media Foundation training provides essential knowledge in social media best practices and marketing techniques. By the end of this course, participants will be able to:



  • Understand Social media communication principles and platforms

  • Understand social media strategies and tactics

  • Do Blogging for Business

  • Finding and Communicating with Influencers

  • Understand Video / Viral Marketing / YouTube / Image Marketing

  • Understand Microblogging and Twitter

  • Comprehend Online Reputation Management

  • Understand Social Media Measurement

  • Do Marketing through LinkedIn / Pinterest   

The Social Media Foundation course is best suited for aspirants who wish to begin their career in digital marketing through social media. However, the course is best suited for:



  • Business owners

  • Entrepreneurs

  • Online Marketers

  • Professionals in their early career

  • Marketing Professionals

  • Bloggers

  • Copywriters & Content Writers

  • PR Professionals

  • Fresh graduates

Course Preview

  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 What is Social Media
  • 1.5 All Business Sizes
  • 1.6 Who uses Social Media
  • 1.7 Paid, Earned, Owned
  • 1.8 Old School Vs. New School
  • 1.9 Internal Team Structure
  • 1.10 Key Takeaways
  • 2.1 Introduction
  • 2.2 What's In It For Me
  • 2.3 Objectives
  • 2.4 Social Media Needs a Goal
  • 2.5 Working with a Business Goal
  • 2.6 Selecting Tactics
  • 2.7 Tracking Micro Goals
  • 2.8 Social Media Home Base
  • 2.9 Put it All to Work
  • 2.10 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Viral Potential
  • 1.5 Generating Buzz
  • 1.6 Four Commandments of Viral
  • 1.7 What Makes People Share
  • 1.8 Balancing Viral Impact
  • 1.9 Extreme Examples
  • 1.10 Balanced Example
  • 1.11 How to Fine-Tune your Campaign
  • 1.12 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Understand the Landscape
  • 1.5 Introduction to Blogs
  • 1.6 Before You Blog
  • 1.7 The 80-20 Rule for Visitors
  • 1.8 Five Skills for Blogging
  • 1.9 Building a Content Plan
  • 1.10 Content and Conversion Points
  • 1.11 Key Takeaways
  • 2.1 Introduction
  • 2.2 What's In It For Me
  • 2.3 Objectives
  • 2.4 What is Microblogging?
  • 2.5 Establish Clear Goals
  • 2.6 Why Retweets Matter
  • 2.7 Why Lists Matter
  • 2.8 You Need to Track
  • 2.9 Tools
  • 2.10 Time Spent on Twitter
  • 2.11 Key Takeaways
  • 3.1 Introduction
  • 3.2 What's In It For Me
  • 3.3 Objectives
  • 3.4 How Social Networking Works
  • 3.5 Kings of Networking
  • 3.6 What do People Share
  • 3.7 Understanding Facebook
  • 3.8 Make FB Your Second Home
  • 3.9 Importance of Feeds
  • 3.10 Facebook Ads
  • 3.11 Understanding LinkedIn
  • 3.12 Key Takeaways
  • 4.1 Introduction
  • 4.2 What's In It For Me
  • 4.3 Objectives
  • 4.4 Online Media statistics
  • 4.5 Understanding YouTube
  • 4.6 Understanding Pinterest
  • 4.7 Strengths of Pinterest
  • 4.8 Understanding Instagram
  • 4.9 Key Takeaways
  • 5.1 Introduction
  • 5.2 What's In It For Me
  • 5.3 Objectives
  • 5.4 Leveraging Social Reviews
  • 5.5 React When Appropriate
  • 5.6 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Goals with Influencers
  • 1.5 Who Are They
  • 1.6 What and Where They Share
  • 1.7 Hunting for Influencers
  • 1.8 New Way of Doing Things
  • 1.9 Keys to a Great Pitch
  • 1.10 Mapping Out Approaches
  • 1.11 Pitch Checklist
  • 1.12 About Evangelists
  • 1.13 About Influencers
  • 1.14 Focus on the Process
  • 1.15 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Six Steps to Reputation Management
  • 1.5 Listen and Identify
  • 1.6 Research
  • 1.7 Communicate
  • 1.8 Resolve and Follow Up
  • 1.9 Responding to Situations
  • 1.10 Put What You Hear to Work
  • 1.11 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Which Conversations Matter
  • 1.5 Influencer Impact
  • 1.6 Engagement, Promotion, and Conversion
  • 1.7 Choosing the Right Metrics
  • 1.8 Learning from Mistakes
  • 1.9 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 SEO and Social
  • 1.5 Mobile and Social
  • 1.6 Content Marketing and Social
  • 1.7 PPC and Social
  • 1.8 Conversion and Social
  • 1.9 Analytics and Social
  • 1.10 Key Takeaways
  • Quiz