Search Engine Optimization (SEO) Foundations Course:

Key features

  • 2+ hours of high quality e-learning content
  • Topics on algorithm updates and SEO changes
  • Covers SEO measurement, design and architecture
  • Simulation exam
  • Progress quizzes
  • Course completion certificate

Exam & certification

What are the pre-requisites for this course?

No prior knowledge of SEO is required for this course. Some awareness about the principles of marketing will help, but this not mandatory.

What certification do I get post-training?

After successful completion of the training, you will be awarded a course completion certificate from Digital Evolution Orbit.

What do I need to do to unlock my Digital Evolution Orbit certificate?


  • Complete 85% of the course.

  • Complete 1 simulation test with a minimum score of 60%.

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Course Details

Course description

Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of webpages in search engine results.



The SEO Foundation training from Digital Evolution Orbit provides foundational knowledge in SEO. The training will help participants improve the visibility of websites and improve website traffic with proper use of the relevant keywords and other SEO techniques. The course also helps participants stay abreast of the latest best practices in SEO.

The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned all about:



  • On-page best practices

  • SEO methods to generate relevant keywords

  • Competitive analytics

  • Design & architecture

  • Site optimization & best practices

  • Link-building

  • SEO for local search

  • SEO site audits

The SEO Foundation course from Digital Evolution Orbit can be pursued by those professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is great for:



  • Business owners

  • Entrepreneurs

  • Online marketers

  • Marketing professionals

  • Bloggers

  • Fresh graduates

  • Copywriters & content writers

Course Preview

  • 1.1 Introduction to SEO
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 The Three Players
  • 1.5 Incentives of Major Players
  • 1.6 Search Ecosystem
  • 1.7 Pros and Cons of SEO
  • 1.8 Key Takeaways
  • 2.1 Introduction
  • 2.2 What's In It For Me
  • 2.3 Objectives
  • 2.4 How Search Engines Work
  • 2.5 Crawling
  • 2.6 Storing
  • 2.7 Processing and Indexing
  • 2.8 Ranking
  • 2.9 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Relevancy and Popularity
  • 1.5 Title Tags and META Descriptions
  • 1.6 Header Tags
  • 1.7 URLs and URL Structure
  • 1.8 Image Alt Text
  • 1.9 Internal Links
  • 1.10 Keyword Usage
  • 1.11 Sitemaps
  • 1.12 On-Page Don'ts
  • 1.13 Perfectly Optimized Page
  • 1.14 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Signals of Popularity
  • 1.5 Principles of Link Building
  • 1.6 Link - Worthy Content
  • 1.7 Off - site Engagement
  • 1.8 Offline Relationships
  • 1.9 Types of Links
  • 1.10 Rel=" nofollow" and Social Media
  • 1.11 Link Building Don'ts
  • 1.12 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 What Is Duplicate Content
  • 1.5 Common Instances
  • 1.6 Fixing Duplicate Content
  • 1.7 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 User Intent
  • 1.5 Not Provided
  • 1.6 Performing Keyword Research
  • 1.7 Two Types of Queries
  • 1.8 Short Tail: Pros and Cons
  • 1.9 Long Tail: Pros and Cons
  • 1.10 Competitive Analysis Overview
  • 1.11 Factors to Analyze
  • 1.12 B2B vs B2C
  • 1.13 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Design Best Practices
  • 1.5 Designing for Search Engines
  • 1.6 Importance of Design
  • 1.7 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Local SEO is Here
  • 1.5 NAP
  • 1.6 Directories
  • 1.7 Top Local Signals
  • 1.8 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Biggest SEO Misconception
  • 1.5 What to Measure
  • 1.6 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Constant Changes
  • 1.5 Google Panda Update
  • 1.6 Google Penguin Update
  • 1.7 Not Provided
  • 1.8 Still Powerful
  • 1.9 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Integrated Marketing
  • 1.5 User Experience Across Channels
  • 1.6 SEO and Content Marketing
  • 1.7 SEO and Analytics
  • 1.8 SEO and Mobile
  • 1.9 Key Takeaways
  • Quiz