Website Conversion Rate Optimization Foundations Training:

Key features

  • 3+ hours of high quality e-learning content
  • Topics on landing pages and copywriting
  • Case studies with B2B examples
  • Progress quizzes
  • Covers 59 Website Conversion Rate Optimization concepts
  • Course completion certificate

Exam & certification

What do I need to do to unlock my Digital Evolution Orbit certificate?


  • Complete 85% of the course.

  • Complete 1 simulation test with a minimum score of 60%.

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Course Details

Course description

Website Conversion Rate Optimization is the methodology of converting traffic to revenue, and this course is designed to train participants in the fundamental concepts of Website Conversion Rate Optimization. The course not only gives participants a solid understanding of the different conversion optimization techniques and framework, but also introduces the exciting concepts like  AIDAS- the buying process, customer persona , landing page design, copywriting optimization, and more. After successfully completing the course, participants will have a thorough understanding of the conversion process, enabling them to become a better digital marketers capable of getting greater ROI for their digital marketing efforts.

The Website Conversion Rate Optimization Foundation training course provides essential knowledge in CRO techniques. By the end of the course, participants will be able to:



  • Identify how conversion optimization can impact a business

  • Explore the concepts of AIDAS and information scent

  • Identify the types of website visitor behavior and create personas to model their behavior

  • Create effective website copy and optimize its design for conversion

  • Understand the main factors that affects conversion

  • Understand how website management comply with Website Conversion Rate Optimization

  • Understand how Website Conversion Rate Optimization works with SEO, Social Media, Paid Search, Email and Analytics

The Website Conversion Rate Optimization Foundation course is ideal for those who wish to begin their career in Digital Marketing with Website Conversion Rate Optimization. However, the course is also well-suited for:



  • Business Owners

  • Entrepreneurs

  • Online Marketers

  • Professionals early in their career

  • Marketing Professionals

  • Bloggers

  • New Graduates

Course Preview

  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Introducing Website Conversion Rate Optimization
  • 1.5 The Traits of Success
  • 1.6 The Amazon Example
  • 1.7 What Should You Test
  • 1.8 Robert Cialdini’s Principles of Persuasion
  • 1.9 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Understanding AIDAS
  • 1.5 Understanding Information Scent
  • 1.6 Maintaining the Scent Examples
  • 1.7 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Identify Your Visitors Goals
  • 1.5 Modeling Your Customers
  • 1.6 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Identify Your Message
  • 1.5 Sell More Effectively
  • 1.6 Microcopy
  • 1.7 What if Your Copy Still Doesn't Convert
  • 1.8 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Landing Pages
  • 1.5 Elements of a Great Landing Page
  • 1.6 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 The Elements of Design
  • 1.5 Fitting Your Page Together
  • 1.6 Technical Considerations
  • 1.7 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Three Key Factors of Conversion
  • 1.5 The Three Factors in Action
  • 1.6 Key Takeaways
  • Quiz
  • 1.1 Introduction
  • 1.2 What's In It For Me
  • 1.3 Objectives
  • 1.4 Website Conversion Rate Optimization and SEO
  • 1.5 Website Conversion Rate Optimization and Social Media
  • 1.6 Website Conversion Rate Optimization and Paid Search
  • 1.7 Website Conversion Rate Optimization and Email Lists
  • 1.8 Website Conversion Rate Optimization and Analytics
  • 1.9 Website Conversion Rate Optimization in the Mobile World
  • 1.10 Key Takeaways
  • Quiz